Design Innovation and Integration

Design Innovation and Integration is a guidebook for industry leaders that provides a holistic understanding of the approaches, practices, and tools required to integrate design strategically within an organization. It expands on existing design toolkits to provide an understanding of the principles and methods that underpin such tools and align them with organizational strategy. The two key parts of the book, Design Innovation and Design Integration, equip the reader with an understanding of the theory encompassing these two areas and can be leveraged by readers seeking to develop their own design approach and implement design in their organization.

Format: Paperback / softback
Length: 240 pages
Publication date: 11 February 2021
Publisher: BIS Publishers B.V.

Design Innovation and Integration is a comprehensive guidebook for industry leaders, offering a holistic understanding of the approaches, practices, and tools necessary to strategically integrate design within an organization. In today's complex world, novel solutions are needed to tackle pressing problems, yet the process of turning these solutions into reality is often overlooked. This book expands on existing design toolkits, providing a deeper understanding of the principles and methods that underpin these tools and aligning them with organizational strategy. Rather than offering a mere inventory of design tools, it aims to empower readers to learn how to apply, adapt, and reimagine tools to best suit their specific needs. Furthermore, it delves into the intricate process of design integration, highlighting common pitfalls and opportunities.

Drawing on over ten years of independent research, authors Straker, Wrigley, and Nusem share their experiences, outcomes, and personal anecdotes from their research, teaching, and pet projects. The book is divided into two key parts: Design Innovation and Design Integration. These sections equip readers with a comprehensive understanding of the theory and principles that underpin these areas, enabling them to develop their own design approach and implement design within their organizations.

For individuals seeking to expand their influence and create an environment conducive to design innovation, this book is an invaluable resource. It offers practical insights, real-world examples, and actionable strategies to help leaders drive innovation and achieve competitive advantage. Whether you are a design professional, business executive, or aspiring leader, Design Innovation and Integration provides the knowledge and tools you need to lead the way in the design-driven era.

Weight: 860g
Dimension: 270 x 190 x 18 (mm)
ISBN-13: 9789063696030